Directeur Commercial – Solutions de Laboratoire (Casablanca)

About the role

The company, a leader in scientific instrumentation and laboratory solutions, is seeking a Commercial Director to lead the Laboratory Solutions division in Casablanca. Reporting to the General Management, you will define and execute the sales strategy, drive revenue growth in Morocco, and manage a team of technical sales engineers.

Key responsibilities

• Develop and expand the portfolio of strategic clients across industry, mining, and research sectors.
• Optimize the performance of the commercial team and ensure transparent, structured reporting.
• Maintain the interface between key Moroccan customers and the French group’s commercial leaders.
• Oversee complex sales cycles, public tenders, and pipeline management.
• Ensure rigorous KPI tracking through CRM/ERP systems and monitor collection processes.

Required profile

• Master’s degree (Bac+5) in Chemistry, Physics or Biology.
• Minimum 10 years of successful experience selling high‑end scientific equipment in Morocco.
• Strong network with key accounts such as pharmaceutical companies, OCP/mines, national laboratories, universities and research centers.
• Bilingual French and English.
• Dynamic leadership style with the ability to motivate and unite teams.

Required skills

• Expertise in HTDS technologies, including Chromatography and Spectroscopy.
• Proficiency with CRM and ERP tools for sales pipeline and KPI management.

What we offer

• Opportunity to shape the growth of a leading scientific solutions business in a strategic market.
• Leadership role with significant autonomy and impact.