Digital Marketing Manager – Organic & Web

About the role

The Digital Marketing Manager, Organic & Web, is a hands‑on individual contributor responsible for executing the company’s owned and organic marketing channels. You will produce and optimise SEO and AEO content, keep the website healthy and conversion‑focused, run organic social programmes, and operate the ABM platform in line with the product marketing strategy.

Key responsibilities

• Produce and optimise SEO content, landing pages and on‑page fundamentals, including metadata, internal linking and AI answer‑engine visibility.
• Maintain the keyword and topic roadmap, monitor rankings, organic traffic and AI‑citation performance, and translate insights into actionable priorities.
• Execute the organic content calendar, ensuring consistent quality, brand messaging and regular refresh or repurposing of existing assets.
• Manage a recurring website review cycle, update the CMS, fix outdated content and broken links, and collaborate on layout, navigation and conversion‑rate improvements.
• Own organic social execution across platforms – drafting, scheduling, publishing and testing content to maximise engagement.
• Operate the ABM platform end‑to‑end, from audience creation to campaign activation and reporting, following product marketing guidance.
• Monitor account and campaign performance, develop multi‑version creative, and deliver performance readouts with insights and next steps.

Required profile

• Four or more years of experience in digital, growth or content marketing, preferably in B2B or B2B SaaS.
• Hands‑on expertise in SEO, keyword research, topic planning, on‑page optimisation and performance analysis.
• Proven ability to write, edit, optimise and publish high‑quality organic content on a regular cadence.
• Working knowledge of website CMS platforms, page layout, user journeys and conversion‑rate optimisation.
• Experience running organic social programmes and structured A/B tests.
• Practical experience with an ABM platform such as 6sense or similar.

Required skills

• SEO
• Answer Engine Optimization
• CMS platforms
• ABM platform (e.g., 6sense)
• Organic social media management
• A/B testing