General Manager – North Africa & Levant

About the role

Etihad Airways is seeking a dynamic General Manager to lead its North Africa and Levant region from Casablanca. The role oversees sales performance, market development, and the management of country and sales managers across multiple markets.

Key responsibilities

• Define and implement regional sales strategy aligned with Etihad’s global objectives.
• Set and monitor sales targets, develop channel strategies, and ensure revenue growth.
• Lead a team of country and sales managers, providing coaching, performance feedback, and leadership development.
• Maintain strong relationships with travel agencies, corporate clients, governmental authorities, and other strategic partners.
• Negotiate contracts, ensure compliance with local regulations, and drive joint initiatives with Etihad partners.
• Track KPIs, analyse dashboards, and propose corrective actions to optimise performance.
• Design and manage sales incentive schemes and channel selection guidelines.

Required profile

• Bachelor’s degree with at least 7 years of relevant experience.
• Proven track record in revenue generation and market expansion, preferably within airlines, GDS providers or large travel corporations.
• Experience in managing multi‑country teams and complex stakeholder relationships.
• Strong understanding of aviation commercial strategy and regulatory environments.

Required skills

• Knowledge of airline sales processes and GDS platforms.
• Familiarity with IATA standards and commercial aviation strategy.