Business Development Manager – Lead Generation

About the role

Arrow Enterprise Computing Solutions is seeking an experienced Business Development Manager to lead its global Lead Generation team. You will be responsible for converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and building scalable processes that support pipeline growth across regions.

Key responsibilities

• Lead, coach, and develop a global team of Lead Generation Specialists/SDRs focused on MQL to SQL conversion.
• Define and implement strategies to improve lead qualification, conversion rates, and overall pipeline generation.
• Own and optimize the end‑to‑end MQL‑to‑SQL process, ensuring consistency across regions.
• Partner closely with Marketing to align on campaign performance, lead quality, and targeting strategies.
• Collaborate with Sales leadership to ensure smooth handoff of SQLs and strong pipeline conversion.
• Monitor and report on key performance metrics such as conversion rates, pipeline value, speed to lead, and activity levels.
• Establish and enforce best practices in CRM usage (e.g., Salesforce), data hygiene, and reporting.
• Drive continuous improvement through process optimization, training, and performance management.

Required profile

• 4+ years of experience in Inside Sales, Lead Generation, or Business Development within the IT/Tech industry.
• Proven experience managing and scaling high‑performing sales development or lead generation teams.
• Strong track record of improving MQL‑to‑SQL conversion and generating qualified pipeline.
• Deep understanding of B2B sales cycles, particularly in IT solutions or services.
• Experience working in a global or multi‑regional environment.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Excellent leadership, communication, and stakeholder management skills.
• Fluent in English and French (additional languages a plus).

Required skills

• Salesforce

What we offer

• Full permanent contract with social benefits (CNSS, CIMR, health insurance).
• Collaborative and passionate team environment.
• Work culture that encourages impact and personal growth.
• Dynamic, friendly atmosphere in a quickly growing international organization.
• Opportunities for career development within a globally recognized company.