Business Director - Key Account

About the role

Dentsuaegis is looking for an experienced Business Director to lead one of its key accounts in Casablanca. The role drives client relationships, business growth and the delivery of integrated media solutions that deliver measurable results. It combines strategic thinking, commercial acumen, media expertise and people leadership, acting as a trusted partner to senior client stakeholders and leading a team across planning, digital, performance and data functions.

Key responsibilities

• Lead client relationships, build trust and position the agency as a strategic business partner, and provide strategic counsel to senior stakeholders
• Develop a deep understanding of the client's business, commercial priorities, category dynamics and competition to identify growth opportunities
• Take overall accountability for client satisfaction and service quality
• Provide leadership on integrated media strategy and planning, aligned with client objectives and delivering measurable outcomes
• Oversee media investment across online and offline channels (digital, social, search, programmatic, video, OOH and emerging platforms)
• Use audience insights, market intelligence, competitive activity and performance data to inform investment decisions
• Drive improvement through innovation, partnerships, technology, first-party data and advanced measurement
• Manage the P&L, ensure commercial growth and profitability, and govern media budgets, billing, reconciliations and contracts
• Work with trading teams to maximise value from media partners
• Lead, motivate and develop a team, set clear expectations and foster collaboration between local and regional teams

Required profile

• 12-15 years of experience in media or integrated communications, ideally within a global media agency network
• Proven experience leading large client accounts and working with regional teams
• Strong track record in senior client leadership and relationship management
• Strong commercial acumen and P&L management capability
• Proven experience leading and developing teams
• Highly organised, able to operate in a fast-paced environment with multiple priorities

Required skills

• Integrated media strategy and planning across online and offline channels, with strong digital and performance media knowledge
• Communication and presentation skills, confident influencing client stakeholders