Customer Experience & CRM Manager

About the role

Our client is a leading international company operating in a dynamic, customer‑centric environment. As part of its growth strategy, the company seeks a Customer Growth & CRM Manager to lead customer lifecycle initiatives, drive engagement, retention, and create long‑term customer value.

Key responsibilities

• Define and manage the end‑to‑end customer lifecycle strategy, including segmentation, engagement, loyalty and reactivation initiatives.
• Plan, execute and optimise omnichannel CRM campaigns across multiple communication channels, using automated journeys triggered by customer behaviour.
• Analyse customer behaviour, conversion funnels and engagement trends to monitor lifecycle KPIs and campaign performance.
• Transform analytical insights into actionable recommendations to improve retention, lifetime value and revenue contribution.
• Ensure CRM activities comply with internal policies and promote responsible, customer‑centric engagement practices.

Required profile

• 5 to 7 years of experience in CRM, Customer Lifecycle Management, Customer Retention, Loyalty or Customer Growth.
• Proven experience managing customer engagement strategies in a digital environment with strong analytical and problem‑solving skills.

Required skills

• Experience with CRM platforms.
• Experience with marketing automation solutions.