Digital Marketing & Lead Generation Specialist

About the role

Nexora Consulting, a consulting firm focused on development in Morocco and based in Casablanca, is hiring a full-time, on-site Digital Marketing & Lead Generation Specialist in Casablanca-Settat. The specialist plans and runs digital marketing campaigns to build brand awareness and generate qualified leads for the firm's services.

Key responsibilities

• Manage social media channels and develop online marketing content
• Optimize campaigns across digital platforms and track performance with web analytics tools
• Coordinate with consulting and sales teams to refine audience targeting and maintain lead databases
• Nurture prospects through email and social media
• Monitor market trends, analyze campaign results and recommend data-driven improvements to boost engagement and conversion

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience
• Ability to work on-site in Casablanca-Settat, manage multiple projects and adapt to a fast-evolving business environment
• Proficiency in English and French; knowledge of Arabic is a plus

Required skills

• Digital marketing, online marketing and social media marketing
• Web analytics to measure performance and optimize lead generation
• Solid communication skills
• Experience with lead generation strategies, CRM tools and marketing automation platforms is beneficial
• Knowledge of B2B marketing in consulting, finance or technology is an asset