Director of Paid Search

About the role

Common Thread Collective is seeking a Director of Paid Search to lead its Google Ads practice for eCommerce brands under $15M. In this senior position you will own account performance, client relationships, team development, and the implementation of AI‑powered automation across Google Search, Shopping, and Performance Max.

Key responsibilities

• Define and execute paid‑search strategy to drive measurable revenue growth for clients.
• Manage and mentor a team of paid‑search buyers, setting standards for performance and accountability.
• Develop, maintain, and evolve CTC’s paid‑search playbooks and best‑practice frameworks.
• Collaborate with Growth Strategists, Creative Team, and Data Analysts to translate forecasts into results.
• Oversee the build‑out of AI‑driven automation tools for campaign optimization.
• Handle client escalations, establishing clear resolution paths and ensuring timely outcomes.

Required profile

• Relentless self‑learner who quickly absorbs new information and applies it independently.
• Proactive problem‑solver who views feedback as a catalyst for improvement.
• Strong character and professional reputation, trusted by peers and clients alike.
• Ability to lead by example, setting high standards for execution and results.

Required skills

• Google Ads platform expertise.
• Experience with Google Search, Google Shopping, and Performance Max campaigns.
• Implementation of AI‑powered automation for paid‑search.
• Deep knowledge of paid‑search strategy and optimization techniques.