Director of Sales & Marketing

About the role

Lead the commercial strategy and pre‑opening of a new ultra‑luxury lifestyle hotel in Marrakech, shaping its market positioning and driving brand growth across future properties.

Key responsibilities

• Define positioning, pricing, distribution and go‑to‑market plan for the Marrakech property.
• Build awareness in key luxury leisure feeder markets and open doors with travel agencies, consortia, DMCs and tour operators.
• Oversee Sales, Marketing, PR, Digital and Revenue strategy alongside relevant teams.
• Shape overall brand strategy, identity and international positioning, and support commercial positioning of future openings.

Required profile

• 8+ years in hospitality Sales & Marketing, including at least 3 years at Director level in luxury or lifestyle hospitality.
• Proven pre‑opening or new‑brand launch experience with measurable results.
• Deep knowledge of international luxury leisure distribution networks and a strong personal network in key markets (UK, France, Europe, Gulf, US).
• Fluent English and professional working French; experience in Morocco or MENA is a plus.

Required skills

• Fluent English
• Professional working French

What we offer

• Competitive executive salary with performance bonus
• Full expatriate package