General Manager - North Africa & Levant

About the role

Etihad is seeking a dynamic General Manager to lead sales and commercial activities across North Africa and the Levant. You will be responsible for driving revenue growth, managing country and sales managers, and ensuring alignment with the airline’s overall strategy.

Key responsibilities

• Define and implement sales strategy and objectives for the region.
• Develop, monitor and adjust sales plans to meet revenue targets.
• Manage a team of country managers and sales managers, providing coaching and performance feedback.
• Build and maintain relationships with travel agencies, corporate clients, and governmental authorities.
• Negotiate contracts and joint initiatives with partners and intermediaries.
• Ensure compliance with local regulations and Etihad’s commercial guidelines.
• Monitor sales KPIs, identify improvement areas and propose corrective actions.
• Design and oversee sales incentive schemes and channel selection guidelines.

Required profile

• Bachelor’s degree.
• Minimum 7 years of experience in airline, GDS provider, or large travel corporation sales.
• Proven track record of revenue growth and market expansion.
• Experience with IATA or other aviation commercial training.

Required skills

• IATA certification
• GDS platforms

What we offer

• Opportunity to lead a high‑impact regional commercial team.
• Competitive compensation package.
• Professional development within a global airline.