Head of Commercial (Morocco)

About the role

Fresha, an AI-powered operating system for the beauty and wellness industry, is looking for a Head of Commercial to lead, build and scale its commercial sales organisation in Morocco. The role starts remotely and moves to an office-based setup (5 days per week) as the team grows. It is a hands-on leadership position for someone who enjoys building teams, driving performance and shaping the local sales strategy.

Key responsibilities

• Own day-to-day commercial performance across Morocco, driving revenue, sales targets and accountability, and improving conversion.
• Build and grow a high-performing sales organisation, developing strong sales leaders and attracting talent.
• Establish a high-performance culture with clear expectations, regular coaching and consistent accountability.
• Build the systems, processes, reporting and operating cadences needed to scale, using data to monitor performance.
• Introduce new ideas to improve sales performance and team structure, partnering with senior leadership.
• Explore how AI and new technologies can improve prospecting, pipeline visibility and sales productivity.

Required profile

• Proven sales leader with 4-5+ years of management experience and a track record of delivering against targets.
• Experience managing large commercial teams, ideally through Team Leads or multiple management layers.
• Strong understanding of the Moroccan market and its commercial landscape.
• Confident people manager who sets high standards and gives meaningful feedback.
• Hands-on, entrepreneurial leader comfortable building from the ground up in a fast-paced environment.

Required skills

• SaaS, technology, fintech or similar fast-paced, high-volume sales background; call centre or BPO sales leadership experience is also welcome.
• Data-led, process-oriented approach to setting up reporting and sales processes.