Head of Sales

About the role

We are looking for an experienced, results‑driven Head of Sales to lead our commercial operations in Morocco for an electric mobility business. The role will shape the sales and market‑expansion strategy, grow rider acquisition and build strong dealer and distributor partnerships across the country.

Key responsibilities

• Develop and execute a sales strategy to achieve revenue, market‑share and growth targets, identifying new market opportunities.
• Lead, coach and manage a high‑performing electric motorbike sales team, setting clear targets and performance metrics.
• Build and maintain relationships with rider associations, fleet operators, delivery companies and other transport stakeholders to drive market penetration.
• Collaborate with financing partners to design and manage rider financing and credit programmes.
• Establish and oversee a network of dealers and distributors, ensuring they meet sales and service standards.
• Lead sales forecasting, pipeline management and CRM data maintenance to support business planning.

Required profile

• 8‑10 years of progressive sales experience, including at least 4 years in a senior sales‑leadership role.
• Deep knowledge of the 2‑wheeler industry and an established network within Morocco’s motorcycle, mobility or automotive sectors.
• Proven track record of managing dealer/distributor networks and delivering ambitious growth targets.
• Bachelor’s degree in Business Administration, Sales, Marketing, Economics or a related field.

Required skills

• Proficiency with CRM systems.
• Experience in sales forecasting methodologies.