Key Account Manager – Food Industry

About the role

Our client, a UK‑based premium food supplier, is looking for a Key Account Manager to manage and grow its most valuable customers across Mass, Key and Growth segments. You will be the main commercial contact for around 50 top‑tier accounts, working closely with Business Development, Purchasing and Marketing teams.

Key responsibilities

• Retain and grow revenue and gross profit across the portfolio, building Joint Business Plans and leading Quarterly Business Reviews.
• Develop growth plans for Growth accounts, support route‑to‑market development for Mass accounts, and identify accounts ready to move up a segment.
• Negotiate pricing, promotions and terms while protecting gross profit, and manage range reviews, new product introductions and deletions.
• Build senior‑level relationships with key decision‑makers and ensure excellent service levels and product availability.
• Maintain account plans and activity in the CRM, report performance to the Managing Director, and travel regularly to the UK.

Required profile

• Minimum 3 years of key account management or B2B sales experience with a proven track record of revenue and profit growth.
• Strong commercial and numerical skills, fluent professional English, and the right to work in Morocco.
• Highly organised, self‑motivated and able to manage a large portfolio, with willingness to travel to the UK regularly.

Required skills

• Advanced Excel for sales and margin analysis.
• Experience using a CRM system to manage accounts and activity.