Product Manager – Gaming VAS Products Africa
Digital Virgo · Casablanca
وصف الوظيفة
About the role
Digital Virgo, a specialist in mobile payments through telecom operator billing solutions, is looking for a Product Manager to own and grow its Gaming VAS portfolio across Africa. The role covers game portals, subscription game clubs, tournaments, quiz and trivia services sold through telecom operators on web and mobile, from roadmap to launch and performance.
Key responsibilities
- Own the Gaming VAS products end to end, from strategy and catalogue to acquisition, subscription flows and performance.
- Define the product roadmap, write feature specifications and user journeys, and prioritise enhancements based on user feedback, data and business objectives.
- Curate and refresh the games catalogue with content partners, publishers and studios, adapting products to African markets (languages, cultural relevance, entry-level devices, limited bandwidth).
- Design engagement features (tournaments, leaderboards, rewards, challenges, seasonal events) and drive retention actions to reduce churn.
- Prepare marketing briefs and coordinate promotional assets (landing pages, banners, SMS and USSD campaigns, push notifications, social media, operator materials) with the Marketing and Acquisition teams.
- Support service launches in new countries and with new operators, and optimise subscription and payment flows (carrier billing, OTP/PIN, USSD, SMS) to improve conversion and billing success.
- Coordinate internal teams and telecom operators to deliver projects on time, ensuring compliance with operator guidelines and local regulations (user consent, price display, unsubscription).
- Monitor KPIs such as subscriber base, conversion rate, churn, ARPU, billing success rate, active users, game plays and complaints, and follow market trends and competitor benchmarking.
Required profile
- Master's degree (Bac+5) from a business or engineering school, or equivalent.
- 2+ years of experience in product management, VAS, mobile gaming, telecom or digital services.
- Genuine passion for gaming and a good understanding of mobile gaming business models (subscription, freemium, advertising).
- Fluent in French and English.
Required skills
- Solid understanding of web and mobile technologies.
- Analytical, data-driven approach with KPIs, dashboards and Excel or Google Sheets.
- Ability to work with technical, marketing, business and operator teams and to run several projects in parallel.
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Digital Virgo
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