Sales Manager – Construction Machinery

About the role

The company is seeking a dynamic Sales Manager to lead the construction machinery business across Morocco. You will be responsible for driving revenue growth, building client relationships, and ensuring the achievement of sales targets in a competitive market.

Key responsibilities

• Develop and execute a comprehensive sales strategy for the Moroccan market.
• Identify, approach, and negotiate with prospective clients, managing the full sales cycle from proposal to contract signing.
• Prepare monthly, quarterly and annual sales forecasts and monitor performance against targets.
• Conduct regular market visits to uncover new opportunities and strengthen existing customer relationships.
• Analyse sales performance, KPIs and market intelligence to propose corrective actions and improvement plans.
• Collect competitor, pricing and customer insights to support regional sales planning.
• Oversee accounts receivable and invoicing processes to ensure timely collections and healthy cash flow.
• Take ownership of regional profitability and ensure annual sales targets are met or exceeded.

Required profile

• Bachelor’s degree or higher.
• 3‑5 years of sales experience in Morocco, preferably within the construction machinery sector.
• Strong knowledge of the Moroccan market; experience in other North‑African countries is a plus.
• Fluent in English and French.
• Proven negotiation, communication and relationship‑management abilities.
• Previous experience with reputable construction machinery companies is preferred.

Required skills