Senior Sales Engineer - Industrial Key Accounts

About the role

A company based in Casablanca, Morocco is hiring a Senior Sales Engineer (Industrial Key Account Sales Engineer) to build long-term relationships with key decision-makers and turn technical requirements into business opportunities. The role reports to the Sales Director or General Management and involves supplying and installing high-current and low-current electrical systems for major industrial clients in the phosphate, cement, steel, sugar, food processing and continuous-process industries. Frequent travel across Morocco is required.

Key responsibilities

• Identify and prospect major industrial accounts, anticipating investment projects and business opportunities.
• Build and maintain relationships with technical departments, maintenance teams, procurement departments and engineering firms.
• Analyse client requirements and propose tailored solutions such as MV/LV electrical distribution, automation, building management systems, fire detection and access control.
• Coordinate technical and commercial proposals with engineering and cost-estimation teams, then present, defend and negotiate them to close contracts.
• Monitor projects with operational teams to ensure compliance with contractual commitments and payment terms.
• Maintain CRM records, manage the sales pipeline and prepare commercial forecasts.

Required profile

• Bachelor's degree (Bac+3) as a senior technician with a proven commercial track record, or a Master's degree (Bac+5) in Electrical Engineering, Electrotechnics or Automation.
• At least 5 years of experience managing major electrical engineering projects in industrial environments.
• Experience with key accounts and a strong understanding of Morocco's industrial landscape.
• Fluency in French and Arabic; technical English is an advantage.
• Valid driving licence required.

Required skills

• Solid knowledge of MV/LV electrical installations and high-current/low-current systems (CFO/CFA).
• Ability to analyse technical specifications, develop tailored proposals and negotiate with multiple stakeholders.
• Proficiency in standard office software and CRM tools.
• Experience in B2B business development or technical sales is an asset.