Senior Search Strategist

About the role

PGD is looking for an experienced Senior Search Strategist in Casablanca to lead and optimise paid search strategies for high-profile international accounts. You will turn business objectives into actionable search strategies, drive performance marketing initiatives and deliver measurable results across several platforms, acting as a strategic advisor to stakeholders.

Key responsibilities

• Develop and execute comprehensive paid search strategies.
• Manage and optimise campaigns across Google Ads, Microsoft Ads and Search Ads 360.
• Lead keyword research, audience targeting, bidding strategies and budget allocation.
• Monitor campaign performance, forecast, pace budgets, analyse ROI and present data-driven recommendations to stakeholders.
• Analyse performance trends, identify optimisation opportunities and collaborate with Analytics, SEO, Social Media, Data and Creative teams.
• Support testing initiatives, automation programmes and AI-driven search solutions.
• Mentor junior team members and stay up to date with industry trends and platform developments.

Required profile

• 3 to 5+ years of experience in Paid Search / PPC, ideally in an agency environment.
• Experience managing substantial advertising budgets.
• Excellent English; French or Dutch is an advantage.
• Ability to work independently in a fast-paced environment.

Required skills

• Google Ads, Microsoft Ads (Bing) and Search Ads 360.
• SEM, PPC, attribution, conversion tracking and digital analytics.
• Advanced analytical and problem-solving skills, strong reporting and data visualisation.
• Google Analytics 4, Google Tag Manager and Looker Studio are a plus.

What we offer

• Work with international brands and global teams.
• A creative and collaborative culture.
• Innovative digital marketing projects.
• Career growth within a leading marketing and communications group.