Social Media Specialist

About the role

IKEA is looking for a Social Media Specialist to plan, execute and optimise social media communication for its brand in Morocco. You will help strengthen brand presence, drive engagement and ensure a consistent tone of voice across all digital channels.

Key responsibilities

• Plan, create and publish social media content that aligns with IKEA’s tone, brand identity and local relevance.
• Adapt global or regional content to the Moroccan market while maintaining brand standards.
• Manage relationships with external agencies for content creation, publishing and performance optimisation.
• Monitor and analyse social media performance, engagement and KPIs to drive continuous improvement.
• Identify trends, customer behaviours and competitor activity to enhance the content strategy.
• Support campaign execution across digital channels in line with the omnichannel strategy.
• Collaborate with internal stakeholders (commercial, food, PR, web, sustainability, etc.) to ensure integrated communication.
• Promote an open and collaborative working environment that reflects IKEA values.

Required profile

• Member of the marketing team who proactively contributes to the marketing plan.
• Ability to ensure consistency of messaging across all social media platforms.
• Strong analytical mindset to monitor performance and drive improvements.

Required skills