Senior Consultant CRO

CRO INTERNATIONAL

2023-11 -

Led end‑to‑end conversion optimisation projects for high‑profile clients such as Zafiro Hotels, Carglass and Segur Caixa Adeslas, delivering measurable KPI improvements. Designed and executed creative A/B tests using Optimizely, VWO, AB Tasty and Dynamic Yield, and analysed user behaviour with Clarity, Crazy Egg and Hotjar. Increased rooms viewed for Zafiro Hotels, boosted workshop appointment bookings for Carglass, and streamlined online claims for Segur Caixa Adeslas, reducing funnel drop‑off. Communicated insights and recommendations to senior stakeholders, ensuring data‑driven decision making.

Technical Lead – Migration Projects

CRO INTERNATIONAL

2022-12 - 2023-10

Oversaw technical and analytical migration from Google Tag Manager & Google Analytics to Adobe Launch, Adobe Analytics and Adobe Target. Managed project scope, timelines and cross‑functional teams to ensure seamless transition. Configured tracking, built custom reports and validated data integrity post‑migration. Delivered a fully operational Adobe stack, enabling advanced segmentation and personalised experiences for clients.

Trade Marketing Manager

Vodafone

2013-07 - 2022-11

Coordinated collaboration among IT, design and content departments to execute strategic marketing plans. Partnered with agencies such as Arena, Ogilvy and Havas Media to develop tailored content strategies. Utilised advanced analytics tools, including Google Analytics, to monitor campaign performance and optimise spend. Managed large‑scale trade marketing initiatives, driving brand visibility and sales growth across multiple markets.

Data Analyst

NTT DATA

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Marketing Online Specialist

Naturgy

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Marketing Assistant

Almond Digital

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Client Service Manager

Endesa

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Bank Manager

Caixa Penedès

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