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Competences
Experience
Marketing Manager
Mamado International
2025-12 -
Orchestrated integrated B2B and B2C marketing strategy for 400+ brands and 40,000 products across beauty, FMCG and wholesale, aligning brand, trade, e‑commerce and sales‑enablement activities. Owned the omnichannel roadmap across Meta, Google Ads, TikTok, SEO, PPC, CRM/email, influencer and UGC, using cross‑channel attribution to optimise spend and conversion. Governed end‑to‑end campaign planning, budgets, media and creative agencies, ensuring brand consistency and agile delivery in international markets. Partnered with sales and regional teams to localise campaigns and provide interactive content, video and collateral for retailer acquisition. Built KPI reporting and executive recommendations with Google Analytics and CRM data, translating trends into data‑driven ROI decisions. Expanded brand visibility through creator, retailer and media partnerships, including cover‑page exposure in Black Beauty & Hair.
Brand Marketing Manager
Power Up Tavern / XP Tavern
2025-04 - 2025-07
Led the startup’s end‑to‑end brand and marketing operation across digital, print, social, email, PR, events and partnerships, creating a unified commercial roadmap for launch and growth. Directed a complete rebrand from Power Up Tavern to XP Tavern in under two weeks, aligning visual identity, messaging, website and customer touchpoints. Managed cross‑functional teams and external agencies to deliver cohesive brand experiences and drive early customer acquisition.
Langues
English
fluent
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