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Competences
Experience
Chief Executive Officer
FPC Industrial Co. (FIPCO Group)
2019-01 -
Owns company strategy and full P&L, overseeing revenue, profitability, cash flow, commercial performance, manufacturing and supply chain. Directs commercial expansion, higher‑value product development and export market initiatives across technical textiles and advanced materials. Leads approximately 150 employees across a manufacturing facility and a retail company, managing finance, operations, R&D and HR functions. Coordinates strategic customer development, technology sourcing and capital investment planning. Oversees technical‑materials supply for major infrastructure projects in Saudi Arabia and Mexico.
General Manager
Packaging Solutions Factory Co.
2018-01 - 2019-12
Held general‑management responsibility for commercial and manufacturing operations, turning a loss‑making plant into a business generating roughly 15 % net profit. Aligned customer requirements, production, quality, supply chain and cost control to improve profitability and service delivery. Implemented lean processes and performance metrics across the site. Managed a cross‑functional team of engineers, production supervisors and sales staff. Delivered measurable cost reductions and on‑time delivery improvements.
Sales & Marketing Director
Saudi Printing & Packaging Co.
2016-01 - 2018-12
Contributed to approximately SAR 240 million in sales through strategic account development, product‑portfolio expansion and market growth. Coordinated commercial, production and supply‑chain functions to improve responsiveness and customer execution. Led a team of sales managers and marketing specialists, introducing new product lines in flexible packaging. Negotiated key contracts with multinational clients, increasing market share in the Gulf region.
Sales & Marketing Director
Al‑Hayat Printing & Packaging
2011-01 - 2016-12
Helped build the packaging business from a startup to approximately SAR 55 million in sales through customer acquisition, account development and market expansion. Designed and launched new packaging solutions targeting the food and consumer goods sectors. Managed a sales team of 12, establishing performance targets and incentive programs. Established long‑term partnerships with major distributors and retailers.
Operations Manager
Al Sharq Flexible Packaging Factories
2008-01 - 2011-12
Managed flexible‑packaging operations spanning rotogravure, flexographic printing, lamination and film extrusion. Aligned production, maintenance and quality with delivery requirements, achieving a 98 % on‑time delivery rate. Implemented preventive maintenance programs that reduced downtime by 20 %. Supervised a workforce of 80 technicians and operators, fostering a culture of safety and continuous improvement.
Technical Manager
Al Watania Plastics
2006-01 - 2008-12
Led technical improvements in extrusion, printing and lamination processes, increasing line efficiency by 15 %. Established a rotogravure cylinder‑production department, overseeing equipment selection, commissioning, coating and engraving operations. Coordinated R&D projects to develop new polymer blends for high‑performance applications. Trained engineering staff on advanced process control techniques.
Operations Director
Convertex
1996-01 - 2006-12
Directed flexible‑packaging printing, lamination and converting operations across multiple sites in Beirut. Built the production footprint from the ground up, introducing state‑of‑the‑art equipment and lean manufacturing practices. Managed a regional team of 120 employees, achieving consistent year‑over‑year revenue growth. Oversaw quality assurance, supply‑chain logistics and client relationship management for international customers.
Langues
Arabic
fluent
English
fluent
French
fluent
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