Area Sales Manager – Retail & Commercial Growth

About the role

The Area Sales Manager will lead sales performance, retail operations, and commercial growth across the assigned country. You will be responsible for achieving sales targets, ensuring operational excellence, and delivering a superior customer experience in all stores and sales channels.

Key responsibilities

• Develop and execute country sales plans aligned with regional and group objectives.
• Achieve monthly, quarterly, and annual sales targets across stores and channels.
• Monitor sales performance by store, area, product category, and team, identifying growth opportunities.
• Oversee daily retail operations, ensuring compliance with company policies, brand standards, and product availability.
• Conduct regular store visits, provide performance feedback, and coordinate with operations, supply chain, marketing, HR, and finance.
• Lead, coach, and develop Area Managers, Store Managers, and sales teams, setting clear KPIs and fostering a high‑performance culture.
• Ensure consistent delivery of excellent customer service and maintain strong brand image and visual merchandising standards.
• Manage sales budgets, forecasts, profitability, and recommend promotions or local initiatives.
• Prepare regular sales, operations, and market performance reports for senior management.

Required profile

• Bachelor’s degree in Business Administration, Sales, Marketing or a related field.
• At least 5 years of experience in sales or retail operations.
• Minimum 2 years in a multi‑store sales leadership role.
• Experience in retail, beauty, fashion, FMCG or consumer goods is preferred.

Required skills

• Sales planning and performance analysis.
• Retail operations management.
• Team leadership and people development.
• Customer experience management.
• Commercial and financial management.