Area Sales Manager – Solar PV (Morocco & North Africa)

About the role

The Area Sales Manager will lead the expansion of the solar PV market across Morocco and the wider North‑African region. Based in Morocco, you will be responsible for building a network of distributors, EPC contractors, installers, developers and key corporate and government clients.

Key responsibilities

• Develop and grow the solar PV market in Morocco, Algeria, Tunisia and Libya.
• Identify, acquire and manage relationships with distributors, EPC contractors, installers, developers and major clients.
• Achieve annual sales targets for PV modules, inverters, storage systems and related products, handling the full sales cycle from lead generation to payment collection.
• Conduct market research on energy policies, electricity pricing, competition and industry trends, providing regular analysis and strategic recommendations.
• Coordinate with internal product, technical, logistics, finance and legal teams to ensure smooth project delivery, customs clearance and compliance.
• Maintain key client relationships, represent the company at industry exhibitions and business events, and strengthen brand presence in the region.
• Support project bidding, prepare technical proposals and manage after‑sales coordination for utility‑scale, commercial & industrial and distributed solar projects.

Required profile

• Bachelor’s degree in Electrical Engineering, International Trade, Marketing or a related field.
• Based in Morocco with proven experience in the Moroccan or North‑African market.
• Minimum 2 years of successful solar PV sales experience, with a track record in modules, energy storage or solar systems.
• Fluent English (written and spoken); Arabic or French is a strong plus.
• Independent, result‑oriented with strong negotiation and client‑management abilities.
• Willingness to travel across North Africa.

Required skills

• Solar PV market knowledge
• Energy storage systems
• International trade procedures