Area Sales Manager – Solar PV (Morocco & North Africa)

About the role

We are seeking an experienced Area Sales Manager to lead the growth of our solar photovoltaic (PV) business across Morocco and the broader North African region. You will be responsible for building a robust network of distributors, EPC contractors, installers, developers, and key corporate and government clients.

Key responsibilities

• Develop and expand the solar PV market in Morocco, Algeria, Tunisia and Libya.
• Identify, acquire and manage relationships with distributors, EPC contractors, installers and developers.
• Achieve annual sales targets for PV modules, inverters, storage systems and related products.
• Manage the full sales cycle from lead generation to payment collection.
• Conduct market research on energy policies, electricity pricing, competition and industry trends, providing regular analysis and strategic recommendations.
• Coordinate with product, technical, logistics, finance and legal teams to ensure smooth project delivery, customs clearance and compliance.
• Maintain key client relationships, represent the company at industry exhibitions and business events, and enhance brand influence.
• Support bidding, technical proposals and after‑sales coordination for utility‑scale, commercial & industrial and distributed solar projects.

Required profile

• Bachelor’s degree in Electrical Engineering, International Trade, Marketing or a related field.
• Based in Morocco with proven experience in the Moroccan or North African market.
• Minimum 2 years of successful solar PV sales experience, including a track record with PV modules, inverters or energy storage.
• Fluent English; Arabic or French is a strong plus.
• Independent, result‑oriented with strong negotiation and client‑management skills.
• Willingness to travel throughout North Africa.

Required skills

• Solar PV market knowledge
• PV modules
• Inverters
• Energy storage systems
• International trade procedures
• Sales contract management