Brand Manager – Oncology & Specialty Care
gsk · Casablanca Capital Tower
Description du poste
About the role
Lead brand strategy and execution for oncology and specialty care in Morocco, working closely with medical, sales, market access and external partners to turn insights into practical plans that improve patient care.
Key responsibilities
- Build and deliver brand and lifecycle plans tailored to the Moroccan market.
- Lead launch readiness, business cases and integrated omnichannel campaigns for healthcare professionals.
- Translate market, clinician and patient insights into actions that improve access and outcomes.
- Equip field teams with training, materials and tools, track brand performance and manage budget.
Required profile
- Bachelor’s degree in life sciences, pharmacy, business or related field.
- 3‑5 years of pharmaceutical marketing or brand management experience, preferably in oncology or specialty therapy.
- Fluent in French and Arabic, proficient in English.
- Strong stakeholder engagement, cross‑functional collaboration and matrix‑environment experience.
Required skills
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
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gsk
Casablanca Capital Tower