Business Development Associate – German Speaker

About the role

We are seeking a Business Development Associate who is fluent in German to join our sales team in Casablanca. The role involves engaging with inbound and outbound marketing‑qualified leads, qualifying them, and nurturing them through the early stages of the sales funnel while collaborating closely with marketing.

Key responsibilities

• Engage with inbound and outbound MQLs via calls, emails, and social outreach to assess interest, needs, and buying intent.
• Qualify leads based on budget, authority, need, and timeline criteria and convert them into sales‑qualified leads for the sales team.
• Provide feedback to marketing on lead quality, campaign performance, and targeting.
• Maintain accurate and up‑to‑date records in CRM systems such as Salesforce and Microsoft Dynamics.
• Nurture leads through the early sales funnel to build a strong, consistent pipeline.
• Identify upsell and cross‑sell opportunities within existing accounts when relevant.
• Meet and exceed KPIs related to lead conversion rates, pipeline generation, and activity levels.
• Stay informed on IT products, solutions, and market trends to effectively position offerings.

Required profile

• Fluent German speaker.
• Based in Casablanca, Morocco.

Required skills

• Salesforce CRM.
• Microsoft Dynamics CRM.