Business Development Associate (IT Solutions)

About the role

Arrow Enterprise Computing Solutions is expanding its sales team in Casablanca and is looking for a Business Development Associate to drive growth of its IT solutions portfolio. You will work closely with marketing and sales to turn inbound and outbound leads into qualified opportunities.

Key responsibilities

• Engage with inbound and outbound marketing qualified leads (MQLs) via calls, emails and social outreach.
• Qualify leads against budget, authority, need and timeline criteria and convert them into sales qualified leads (SQLs).
• Collaborate with the marketing team to provide feedback on lead quality and campaign performance.
• Maintain accurate records in CRM systems such as Salesforce or Microsoft Dynamics.
• Nurture early‑stage prospects to build a consistent pipeline and identify upsell or cross‑sell opportunities.
• Meet and exceed KPIs related to lead conversion, pipeline generation and activity levels.

Required profile

• 1–3+ years of experience in lead generation, inside sales or business development within the IT/technology sector.
• Proven ability to convert MQLs into SQLs and generate qualified pipeline.
• Strong understanding of B2B sales cycles for IT solutions or services.
• Excellent verbal and written communication skills.
• Comfortable working in a fast‑paced, target‑driven environment.

Required skills

• Salesforce
• Microsoft Dynamics

What we offer

• Full permanent contract with social benefits (CNSS, CIMR, health insurance).
• Collaborative team atmosphere and a culture that encourages impact.
• Opportunity to work within a globally recognized organization.