Business Development Associate

About the role

Arrow Enterprise Computing Solutions is seeking a Business Development Associate to join its growing team in Casablanca. You will be responsible for turning inbound and outbound marketing qualified leads into sales qualified opportunities, supporting the company’s expansion in the IT and technology sector.

Key responsibilities

• Engage with inbound and outbound MQLs through calls, emails, and social outreach to assess interest, needs, and buying intent.
• Qualify leads based on budget, authority, need, and timeline criteria and convert them into SQLs for the sales team.
• Collaborate closely with marketing to provide feedback on lead quality, campaign performance, and targeting.
• Maintain accurate and up‑to‑date records in CRM systems such as Salesforce or Microsoft Dynamics.
• Nurture leads through the early stages of the sales funnel to build a strong and consistent pipeline.
• Identify upsell and cross‑sell opportunities within existing accounts when relevant.
• Meet and exceed KPIs related to lead conversion rates, pipeline generation, and activity levels.

Required profile

• 1–3+ years of experience in lead generation, inside sales, or business development within the IT/Tech industry.
• Proven track record of converting MQLs into SQLs or generating a qualified pipeline.
• Strong understanding of B2B sales cycles, particularly for IT solutions or services.
• Excellent verbal and written communication skills.
• Ability to thrive in a fast‑paced, target‑driven environment.

Required skills

• Experience with CRM tools such as Salesforce or Microsoft Dynamics.

What we offer

• Full permanent contract with social benefits (CNSS, CIMR, health insurance).
• Collaborative work atmosphere with passionate colleagues.
• Opportunity to make an impact within an internationally recognized organization.