Business Manager – West Africa (Algeria launch)

About the role

The Business Manager will lead Monster Energy’s expansion across West Africa from a Casablanca base, focusing on the launch and growth of the brand in Algeria and supporting markets such as Ghana, Ivory Coast and Senegal. You will act as the primary link between Monster, its bottling partner and the field teams, owning commercial performance and market development.

Key responsibilities

• Develop and execute the Algeria market launch plan, driving monthly sell‑in and sell‑out against targets.
• Build and manage relationships with the distribution/bottler partner, setting KPIs and ensuring alignment across field teams.
• Own P&L performance, identify commercial opportunities and protect profitability.
• Lead joint business planning, forecasting and reporting, establishing the commercial rhythm for the market.
• Use market insight and consumer data to influence new product development, promotions and merchandising standards.

Required profile

• Approximately 5 years of FMCG sales experience, preferably in beverages, with key account and field sales exposure.
• Proven ability to manage and influence a distribution or bottling partner network.
• Comfortable taking ownership of a P&L and understanding commercial finance.
• Fluent in French and English with strong communication and relationship‑building skills.
• Entrepreneurial mindset, comfortable working autonomously in a matrix‑style international organization.