Country Sales Manager

About the role

The Country Sales Manager leads the company’s sales performance, retail operations, and commercial growth across the assigned market. This senior position is responsible for delivering sales targets, ensuring operational excellence, and maintaining brand standards in all stores and sales channels.

Key responsibilities

• Develop and execute country‑wide sales plans aligned with regional and group objectives.
• Achieve monthly, quarterly and annual sales targets across stores and channels.
• Monitor performance by store, area, product category and team; identify growth opportunities.
• Oversee daily retail operations, ensuring compliance with policies, procedures and brand standards.
• Conduct regular store visits, provide feedback and coordinate with operations, supply chain, marketing, HR and finance.
• Lead, coach and develop Area Managers, Store Managers and sales teams; set KPIs and drive a high‑performance culture.
• Ensure consistent customer experience, monitor feedback and implement corrective actions.
• Manage sales budgets, forecasts, profitability and expense control; recommend promotions and local campaigns.
• Prepare regular performance reports and ensure compliance with company policies and labor regulations.

Required profile

• Bachelor’s degree in Business Administration, Sales, Marketing or a related field.
• Minimum 7 years of experience in sales or retail operations.
• At least 3–5 years in a country, regional or multi‑store sales leadership role.
• Experience in retail, beauty, fashion, FMCG or consumer goods is preferred.

Required skills