Customer Value Associate Manager – Lifecycle & CRM

About the role

The Customer Value Associate Manager – Lifecycle & CRM drives the end‑to‑end customer lifecycle strategy across digital channels. This high‑impact position focuses on maximizing Customer Lifetime Value, revenue, and retention through data‑driven, personalized engagement programs.

Key responsibilities

• Design and continuously optimise segmentation frameworks based on value, behaviour and lifecycle stage.
• Develop churn‑prevention, win‑back and loyalty programmes that boost long‑term retention.
• Plan, execute and optimise omnichannel CRM campaigns (email, push, SMS, in‑app) and automated triggered journeys.
• Analyse user behaviour, conversion funnels and cohort performance to identify growth opportunities.
• Monitor campaign ROI, CLV growth and budget efficiency, supporting cross‑sell initiatives.
• Ensure all CRM activities comply with regulatory and internal standards.

Required profile

• 5‑7 years of experience in CRM, lifecycle management, retention or customer value roles.
• Proven track record of managing high‑frequency users and driving revenue optimisation.
• Strong analytical mindset with the ability to translate data insights into actionable strategies.
• Experience working with CRM platforms and marketing automation tools.

Required skills

• CRM platforms
• Marketing automation