Digital Consumer Specialist

About the role

The Digital Consumer Specialist will support the execution of JTI's digital strategy for the Northern & Western Africa markets from our Casablanca office. Reporting to the Marketing Lead N&WA, you will help design, launch and optimise online activation plans that align with broader portfolio objectives.

Key responsibilities

• Execute digital marketing operations, including marketing‑automation campaigns using platforms such as Adobe Campaign, MoEngage or Braze.
• Manage and update content on digital platforms (Builder.IO, Magento, WordPress, Drupal) and ensure consistency across websites, microsites and social media.
• Develop and maintain loyalty programmes, collaborating with third‑party partners to create consumer rewards.
• Design UX and CX prototypes in Figma, producing both high‑fidelity and low‑fidelity mock‑ups.
• Support the Cluster Digital Manager in shaping a cohesive digital strategy that balances global and local needs.
• Analyse performance data, set KPIs and provide actionable insights for continuous improvement.

Required profile

• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Excellent communication skills and a collaborative attitude for cross‑functional work.
• Self‑starter who can manage multiple projects and meet defined timelines.

Required skills

• Adobe Campaign
• MoEngage
• Braze
• Builder.IO
• Magento
• WordPress
• Drupal
• Figma