Digital Strategist

About the role

VML is seeking a Digital Strategist to lead and shape social media and content strategies that directly support client brand and business goals. In this role you will act as the primary social media expert, staying ahead of emerging platforms, formats, creators and cultural trends.

Key responsibilities

• Lead the development of comprehensive social media and content strategies aligned with brand objectives.
• Monitor emerging platforms, formats, creators and cultural trends to keep strategies current.
• Collaborate closely with creative teams to brief, co‑create and deliver distinctive, performance‑driven content.
• Track real‑time social media performance, identify optimization opportunities and implement improvements.
• Translate complex data and insights into clear, actionable reports and strategic recommendations for clients and internal teams.
• Ensure consistency, relevance and innovation across all digital touchpoints for assigned brands and campaigns.

Required profile

• Minimum of 5 years of experience in digital strategy.
• Proven expertise in leading and developing social media and content strategies.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Collaborative approach and ability to work effectively with creative and client teams.

Required skills