Founding Growth Marketer

About the role

We are looking for a Founding Growth Marketer to help Base360 reach short‑term rental operators and property management companies, turning attention into demo bookings, qualified leads, and customers. You may own a single channel or work across several, using paid ads, SEO, outbound, content, partnerships, lifecycle, and funnels. This hands‑on, entrepreneurial role works directly with the founder to experiment quickly and build our growth engine from the ground up.

Key responsibilities

• Own a growth channel end‑to‑end—or run across several—setting strategy, launching campaigns, and taking responsibility for results.
• Generate qualified leads and drive demo bookings through paid ads, SEO, outbound, referrals, and industry partnerships.
• Understand our customers by learning how property managers operate, what slows them down, and what makes them switch software.
• Run experiments fast, testing hooks, audiences, funnels, and offers; stop what doesn’t work and scale what does.
• Use AI wherever it gives an edge, applying it to research, copy, targeting, content production, and automation.
• Build funnels and landing pages that convert, improving each step from first impression to demo booking and paying customer.
• Work closely with the founder on positioning and messaging, turning product capabilities into clear reasons for operators to choose Base360.
• Track performance by measuring lead quality, conversion rates, acquisition costs, and pipeline contribution, and explain what’s working and why.

Required profile

• Fast learner who can specialize in one growth channel or work across many and quickly pick up new skills.
• Hungry to become great at growth and determined to be among the best.
• AI‑savvy, using modern tools to test ideas, automate repetitive work, and move faster.
• Resourceful and self‑directed, taking a goal and figuring out how to achieve it without detailed instructions.
• Analytical, comfortable with data, attribution, and turning insight into action.
• Commercially focused, measuring success through qualified demand and customers rather than just impressions and clicks.

Required skills

• Paid advertising
• SEO
• Outbound prospecting
• Content creation
• Lifecycle marketing
• Partnership development

What we offer

• Help build the AI operating system for short‑term rental businesses.
• Work directly with the founder and shape how we bring the product to market.
• Ownership from day one, with the opportunity to build and lead a growth team.
• Competitive salary and performance‑based incentives.
• Professional growth in a hands‑on, entrepreneurial environment where your work directly affects the business.