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Head of Sales, Luxury Beauty Portfolio

L'Oréal · Méchouar de Casablanca

🇬🇧 English

Description du poste

About the role

Lead the commercial strategy and sales operations for the L'Oréal Luxe portfolio across Morocco, reporting directly to the Luxe General Manager. You will define market expansion plans, steer retail distribution, and build high‑trust partnerships with key retailers to drive market share, turnover and profit targets.

Key responsibilities

  • Define market expansion plans and steer retail distribution across department stores, perfumeries and boutique networks.
  • Build and maintain high‑trust partnerships with key retailers while safeguarding brand equity.
  • Drive the national commercial roadmap to expand market share and achieve turnover and profit targets across luxury beauty categories.
  • Lead joint business planning with strategic retail partners, negotiate commercial agreements and optimise brand visibility at points of sale.
  • Steer the field sales organisation, set performance milestones, forecast demand and conduct structured business reviews.
  • Collaborate with marketing, supply chain and retail education teams to execute product launches and omnichannel activations.
  • Monitor sell‑in, sell‑out and stock levels across regional retail accounts to ensure agile stock coverage and commercial responsiveness.

Required profile

  • Proven ability to establish and grow long‑term commercial alliances with major retail partners.
  • Expertise in high‑stakes commercial negotiations and securing advantageous trade agreements.
  • Capability to scale sales forecasting methodologies, establish accurate commercial projections and deliver on financial objectives.
  • Skilled at leveraging consumer insights and retailer specificities to craft forward‑looking category growth strategies.
  • Track record of creating collaborative dynamics, empowering sales teams and establishing clear accountability for collective performance.

What we offer

  • Opportunity to leave your comfort zone, try new things and take risks to grow beyond your potential.
  • Real responsibility from day one with no sidelines.
  • Chance to contribute to larger societal and environmental causes through our brands.

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L'Oréal

Méchouar de Casablanca