Marketing Communication Specialist – Zenata

About the role

The Marketing Communication Specialist will create and coordinate compelling communication content for IKEA’s customers in Zenata, Morocco. Working closely with creative agencies and internal teams, you will ensure a consistent brand experience across all touchpoints and support business growth.

Key responsibilities

• Develop and adapt communication campaigns for paid, owned and earned channels, excluding day‑to‑day social media management.
• Produce briefings for creative agencies and oversee the creative process from concept to implementation.
• Coordinate the creation of assets for TV, radio, outdoor, print, website, app, in‑store and PR activations.
• Ensure all content aligns with IKEA brand values, visual identity, tone of voice and communication guidelines.
• Adapt global and regional materials to the local market, making them relevant for Moroccan customers.
• Collaborate with e‑commerce, sales, IKEA Family and Customer Experience teams to deliver integrated omnichannel communication.
• Manage relationships with external partners such as photographers, designers and copywriters.

Required profile

• Proven experience in planning and executing communication campaigns that generate awareness and demand.
• Strong ability to translate customer insights into effective messaging.
• Excellent coordination and project‑management skills.
• Good understanding of brand guidelines and the ability to maintain consistency across multiple channels.

Required skills