Paid Media Manager – Ecommerce
arrow · MA-Casablanca
Description du poste
About the role
Arrow’s Enterprise Computing Solutions is expanding its digital marketing team and seeks a Paid Media Manager to lead ecommerce advertising across multiple platforms. You will be responsible for driving traffic, conversions, and revenue for technology products, software solutions, and IT services.
Key responsibilities
- Develop and execute paid advertising strategies on Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and other relevant channels.
- Manage budgets, monitor ROAS, and optimise campaigns to meet CPA, CAC and revenue targets.
- Plan, launch, and optimise ecommerce campaigns, including audience research, competitor analysis and market trend monitoring.
- Create and test ad creatives, landing pages and messaging, and run A/B tests on ads, audiences and conversion funnels.
- Collaborate with design, content, sales and product teams to align marketing initiatives.
- Generate regular performance reports and provide actionable insights to management.
Required profile
- 3+ years of experience managing ecommerce advertising campaigns, preferably for IT, SaaS or technology hardware.
- Strong analytical, problem‑solving and project‑management abilities.
Required skills
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- Shopify, WooCommerce or Magento
- CRM and marketing automation platforms
What we offer
- Full permanent contract with hybrid working model.
- Social benefits: CNSS, CIMR, health insurance.
- Collaborative, international environment with opportunities to make an impact.
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