Product Strategy & Marketing Manager

About the role

The Product Strategy & Marketing Manager will shape and execute the product marketing strategy for a global organization. Working across multiple channels, the role drives product performance, customer adoption, and commercial growth throughout the product lifecycle.

Key responsibilities

• Develop and implement product strategy aligned with business objectives and maintain a product roadmap.
• Manage the full product lifecycle from launch to continuous optimization, identifying market opportunities and recommending enhancements.
• Monitor key performance indicators, create business cases, and propose initiatives to increase acquisition, engagement, retention, and revenue.
• Lead go‑to‑market plans, coordinate launch activities with Marketing, Sales, Digital, CX, Operations, and Technology teams, and ensure consistent product positioning.
• Act as business owner for product initiatives, collaborate with internal stakeholders, and present strategic recommendations to senior leadership.
• Conduct market analysis, competitive benchmarking, and translate customer insights into product improvements.
• Lead, mentor, and evaluate the local product team, fostering collaboration and continuous improvement.

Required profile

• Proven experience in product strategy, portfolio management, and commercial performance analysis.
• Strong analytical mindset with ability to interpret market trends and customer data.
• Demonstrated leadership skills, including team mentorship and cross‑functional coordination.
• Excellent communication skills for stakeholder alignment and presentation to senior management.

Required skills