Regional Business Manager – Central Africa

About the role

The Regional Business Manager for Central Africa will drive sales growth and increase market share across the region. Reporting to the Managing Director and based in Casablanca, Morocco, the role works closely with headquarters, logistics, product management and marketing to support importers and dealers.

Key responsibilities

• Support trade partners in business development and sales to achieve company revenue goals.
• Develop and expand the dealer network within the assigned area.
• Build strong relationships with importers and industry leaders.
• Develop and execute regional sales plans, including territory management, quota setting, and forecasting.
• Identify and pursue new business opportunities, grow existing accounts, and maximize regional revenue.
• Analyze market dynamics, identify trends, and adapt sales strategies to optimize performance.
• Establish and monitor key performance indicators, provide regular feedback, and implement corrective actions as needed.

Required profile

• Leadership and management ability to motivate, coach, and develop a region.
• Strategic thinking to develop and execute effective sales strategies.
• Strong communication and interpersonal skills for effective interaction with team members, clients, and stakeholders.
• Market analysis capability to assess trends and customer needs.
• Problem‑solving skills to identify and resolve issues impacting sales performance.
• Bachelor’s degree in business administration, marketing or a related field (preferred).
• Excellent command of French and English (spoken and written); German is a plus.
• Several years of professional experience with deep industry understanding.

What we offer

• A modern workplace.
• A young, international and motivated team with real team spirit.
• Attractive remuneration with opportunities for advancement.
• Join a leading multinational company in its market.