Sales Manager

About the role

We are seeking an experienced and results‑driven Sales Manager to oversee sales operations across North Africa. Based in Casablanca, Morocco, the ideal candidate will be responsible for driving sales growth, managing key accounts, and developing market strategies to expand the company’s presence in the region.

Key responsibilities

• Develop and execute sales strategies to drive revenue growth and achieve sales targets for home appliances in North Africa.
• Build and maintain strong relationships with key distributors, retailers, and business partners.
• Identify new business opportunities, negotiate contracts, and expand market share.
• Analyze market trends, consumer behaviors, and competitor activities to develop competitive strategies.
• Lead and manage the regional sales team, providing training and guidance to improve performance.
• Collaborate with marketing teams to implement promotional campaigns and product positioning strategies.
• Monitor sales performance and generate regular reports for senior management.
• Ensure compliance with company policies and regional regulations.

Required profile

• Bachelor’s degree in business administration, Marketing, or a related field.
• Minimum of 5‑8 years of sales experience in the home appliance or consumer electronics industry.
• Proven track record of managing sales operations and achieving targets in North Africa.
• Strong knowledge of distribution channels and retail landscape in the region.
• Excellent negotiation, communication, and leadership skills.
• Ability to work independently, travel frequently, and adapt to a dynamic market environment.
• Fluency in English and French.