Sales Manager – North Africa Channel Sales (Solar/PV)

About the role

We are looking for a motivated and well‑organized Sales Manager to lead our channel sales activities across the North Africa region. The successful candidate will drive revenue growth by building strong relationships with distributors, wholesalers, EPC firms and installers in the solar and photovoltaic market.

Key responsibilities

• Develop and execute channel sales strategies to expand market coverage and increase sustainable revenue.
• Identify, recruit and develop new channel partners while supporting existing partners in building sub‑distribution networks.
• Maintain a healthy sales pipeline and consistently achieve or exceed regional sales targets.
• Collaborate with HQ, marketing, technical and product teams to provide market insights, competitor analysis and pricing recommendations.
• Serve as the primary point of contact for partners, delivering product training, business support and sales guidance.
• Represent the company at industry exhibitions, trade shows and joint marketing events.
• Analyse channel performance, produce accurate forecasts and adjust strategies based on market dynamics.

Required profile

• Degree in Power Electronics, Photovoltaics, Electrical Engineering, Business Administration or a related field (preferred).
• Minimum 3 + years of experience in the solar/PV or renewable‑energy industry.
• Proven background in channel sales, distributor management or B2B sales within technical sectors.
• Native or professional proficiency in French and/or Arabic, with strong English communication skills.
• Demonstrated commercial acumen, negotiation ability and stakeholder‑management experience.

Required skills

• Strong understanding of distribution ecosystems, wholesalers, EPCs and strategic partnerships.
• Ability to analyse market trends and translate them into actionable sales strategies.