Sales & Marketing Representative

About the role

The Sales & Marketing Representative will support the Area Marketing Manager in driving regional business growth for a heavy‑machinery company, focusing on lead generation, client acquisition and brand positioning.

Key responsibilities

• Assist the Area Marketing Manager in achieving regional business goals.
• Identify potential customers and establish new business opportunities.
• Generate and convert leads by maintaining and developing client relationships.
• Proactively reach out to clients, assess their needs and promote the company’s portfolio.
• Recommend marketing tools to raise brand awareness and position products and services.
• Conduct market analysis covering trends, customer needs, demand forecasting, competition, risks and growth opportunities.
• Maintain excellent customer relations and keep the database up to date.

Required profile

• 3‑5 years of experience in sales and marketing, preferably in the heavy machinery or construction equipment sector.
• Bachelor’s degree in sales, communications, marketing, business administration or a related field.
• Advanced English language proficiency (mandatory).
• Strong negotiation, verbal and written communication abilities.
• Solid business acumen and the capacity to understand complex organisational dynamics.

Required skills

• Lead generation and conversion.
• Client relationship management.
• Market analysis and demand forecasting.
• Use of marketing tools to increase brand awareness.