Senior Marketing Manager

About the role

Mimi Beds is seeking a Senior Marketing Manager to lead its marketing function across Canada and the United States. In this full‑time position you will shape acquisition, revenue growth and brand development while guiding a cross‑functional team.

Key responsibilities

• Lead day‑to‑day activities of paid media, creative, influencer/affiliate and coordination teams.
• Develop and execute monthly and quarterly marketing plans aligned with revenue targets.
• Oversee paid media strategy on Meta (Facebook/Instagram), Google Ads and other acquisition channels, managing budgets and scaling opportunities.
• Monitor and optimise key performance metrics such as CAC, ROAS, MER and conversion rates.
• Define creative briefs, direct designers and external partners, and maintain a pipeline of video, image and UGC assets.
• Conduct regular performance reviews, campaign analyses and workflow improvements.

Required profile

• Proven senior‑level experience leading marketing teams in e‑commerce or consumer‑goods.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Excellent communication skills and ability to collaborate with senior leadership.

Required skills

• Meta (Facebook/Instagram) advertising platforms.
• Google Ads campaign management.
• Media buying and budget management.
• Campaign performance optimisation (CAC, ROAS, MER).
• Creative brief development and asset production.