Solution Architect – Marketing Cloud & Data 360

About the role

Salesforce is seeking a Marketing Cloud & Data 360 Solution Architect to lead the design and implementation of enterprise‑grade customer engagement and data management solutions within Professional Services. The role focuses on data‑driven engagement, unifying customer data and activating it across channels.

Key responsibilities

• Act as the primary authority for Marketing Cloud and Data 360, supporting project delivery and AI‑driven personalization.
• Drive creation of technical design documents (Blueprints/FSD) that follow Salesforce best practices.
• Design unified customer engagement architecture, emphasizing data governance, consent management, and security compliance.
• Provide guidance on integration development, coding standards (SQL, SSJS, AMPScript) and environment management.
• Facilitate executive stakeholder discussions, aligning technology strategy with business value and ROI.
• Troubleshoot implementation issues and lead risk‑mitigation activities.

Required profile

• Fluent in English and French.
• Hands‑on experience designing and configuring Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and Data 360 (Ingestion, Unified Profile, Insights, Activation).
• Deep expertise in the Martech ecosystem, customer journey orchestration, and digital campaign optimization.
• Strong understanding of system design, integration patterns, data modeling, MDM, and DevOps deployment.
• Ability to document solutions clearly, translate business requirements into technical designs, and lead inter‑team technical meetings.
• Willingness to travel to client sites (approximately 25‑50% of the time).

Required skills

• Marketing Cloud components: Email Studio, Journey Builder, Automation Studio.
• Data 360 modules: Ingestion, Unified Profile, Insights, Activation.
• Programming/scripting: SQL, Server‑Side JavaScript (SSJS), AMPScript.
• API integration: REST, SOAP, ETL, CRM, data lake connectivity.
• Cloud platforms: Snowflake, Databricks, AWS, GCP.
• Salesforce certifications: Marketing Cloud Consultant, Marketing Cloud Developer, Data 360 Consultant (preferred).