Key Account Manager (M/F)

About the role

Our client, a UK‑based premium food supplier, is looking for a Key Account Manager to manage and grow its most valuable customers across Mass, Key and Growth segments. You will be the main commercial contact for around 50 top‑tier accounts, working closely with Business Development, Purchasing and Marketing teams.

Key responsibilities

• Retain and grow revenue and gross profit across your portfolio, building Joint Business Plans and leading Quarterly Business Reviews.
• Develop growth plans for Growth accounts, support route‑to‑market development for Mass accounts, and identify accounts ready to move up a segment.
• Negotiate pricing, promotions and terms while protecting gross profit, and manage range reviews, new product introductions and deletions.
• Maintain senior‑level relationships with key decision‑makers and ensure excellent service levels in collaboration with Customer Service, Purchasing and Marketing.
• Keep account plans and activity up to date in the CRM and report performance and forecasts to the Managing Director.
• Travel regularly to the UK to visit customers and work with the UK team.

Required profile

• Minimum 3 years’ experience in key account management or B2B sales, managing a portfolio of trade customers.
• Proven track record of growing revenue and gross profit within existing accounts.
• Strong commercial and numerical skills with confidence using Excel for sales and margin analysis.
• Fluent written and spoken English at a professional business level.
• Experience using a CRM system to manage accounts and activity.
• Highly organised, self‑motivated and able to prioritise a large portfolio.
• Right to work in Morocco and willingness to travel to the UK regularly.

Required skills

• Excel
• CRM