Marketing Specialist - New Models

About the role

The Marketing Specialist – New Models will lead the planning and execution of marketing campaigns for CloudHealth suppliers, targeting partners and supporting the global business plan. The role focuses on demand‑generation tactics, digital outreach, and close collaboration with product marketing and commercial sales teams.

Key responsibilities

• Assist in the execution of multi‑channel marketing campaigns, including digital marketing, social media, email marketing, and content creation.
• Coordinate with creative, content, communication, and digital teams to ensure projects are delivered on time and within budget.
• Track campaign performance, communicate next steps, and manage timelines with internal and external stakeholders.
• Oversee payment processes for supplier/partner activities, budgets, and funding within Arrow systems.
• Serve as the primary point of contact for all stakeholders involved in marketing projects and vendor relationships.
• Create and maintain project documentation such as briefs, status reports, and presentations.
• Measure and report on project performance, providing insights and recommendations for improvement.
• Support the creation and editing of marketing collateral, including brochures, presentations, and website content.
• Collaborate with local marketing teams and act as the internal liaison for supplier‑related activities.
• Develop partner go‑to‑market plans to drive adoption of supplier products by commercial partners.

Required profile

• Proven experience planning and executing demand‑generation campaigns that nurture specific personas into qualified leads.
• Strong understanding of digital marketing tactics and ability to work cross‑functionally with product, sales, and creative teams.
• Excellent stakeholder management skills, with the ability to coordinate internal teams and external vendors.
• Experience handling budgets, payment processes, and financial tracking in a corporate environment.
• Analytical mindset with the ability to measure performance and translate data into actionable recommendations.

Required skills

• Digital marketing
• Social media
• Email marketing
• Content creation
• Campaign execution tracking
• Project documentation
• Website content management
• Demand generation