B2C Sales & Business Development Manager

About the role

As a B2C Sales & Business Development Manager based in Casablanca, you will lead the growth of Daikin's residential air‑conditioning business in Morocco. Reporting to the Branch Manager, you will build and manage a dedicated distribution and dealer network to increase market share and profitability.

Key responsibilities

• Develop and execute the B2C residential air‑conditioning business strategy with clear sales, profitability, market‑share and distribution targets.
• Build, manage and continuously develop a network of distributors, dealers, retailers, installers and other sales channels.
• Drive sell‑in and sell‑out performance through commercial action plans, promotions, incentives and market activation.
• Prepare annual sales budgets, rolling forecasts and monitor performance against targets, taking corrective actions when needed.
• Monitor market trends, competitor activity, pricing, promotions and consumer dynamics to identify opportunities and risks.
• Coordinate with supply‑chain partners to ensure appropriate stock levels, demand planning and inventory management.
• Work closely with marketing to develop B2C campaigns, product launches, digital initiatives and other sell‑out activities.
• Track distributor and dealer performance using KPIs covering sales, stock, market coverage and product mix.

Required profile

• Bachelor’s degree in Business Administration, Sales, Marketing, Engineering or related field.
• 5‑8 years of B2C sales and business development experience, preferably in HVAC, AC splits, home appliances or consumer electronics within Morocco.
• Strong knowledge of the Moroccan residential air‑conditioning market, including distributors, dealers, retailers, installers and pricing structures.
• Proven ability to develop and manage distribution and dealer networks, with a solid understanding of sell‑in and sell‑out management.
• Commercial and financial acumen to manage sales targets, profitability, pricing, forecasts and stock levels.
• Entrepreneurial, hands‑on mindset with strong analytical, communication and negotiation skills.
• Fluent in French and Arabic; English required for communication with HQ and regional teams.

Required skills

• Microsoft Office
• Excel
• PowerBI
• PowerPoint