Country Manager – Morocco (Spanish required)

About the role

We are seeking a dynamic Country Manager to lead our Moroccan subsidiary in Casablanca. Reporting to headquarters in Barcelona, you will be responsible for driving commercial growth, strengthening brand positioning, and ensuring efficient local operations.

Key responsibilities

• Define and execute the commercial strategy for Morocco, meeting growth, sales and profitability targets.
• Lead, support and develop the subsidiary’s commercial and administrative teams.
• Identify new business opportunities and expand presence among distributors, retail chains, professional salons and strategic customers.
• Build and maintain relationships with key accounts, participating in visits, negotiations and commercial actions.
• Analyse market trends, competitors and industry developments to propose growth initiatives.
• Oversee promotions, product launches and marketing plans within the Moroccan market.
• Coordinate continuously with headquarters to implement the international strategy.
• Monitor business indicators such as sales performance, margins, collections, stock levels and profitability.
• Represent the company at trade fairs, industry events and institutional meetings.

Required profile

• University degree in Business Administration, International Trade, Marketing or related field.
• Minimum 5 years of experience in commercial management, business development, branch management or leading a business unit.
• Experience in professional cosmetics, beauty, FMCG, distribution or consumer products is highly valued.
• Proven ability to lead teams in proactive commercial environments.
• Strong negotiation, leadership and communication skills.
• Dynamic, organised, autonomous and results‑oriented.
• Willingness to travel within Morocco and occasional trips to Barcelona.
• Fluent in Spanish, French and Arabic or Darija.

Required skills

What we offer

• Opportunity to join a consolidated international company in expansion mode.
• High‑responsibility position leading a strategic subsidiary.
• Autonomy to develop the local business with support from the international organisation.
• Fixed salary of 20 000–25 000 MAD per month plus performance‑based variable compensation.
• Company vehicle, working tools and covered travel expenses.