Marketing Generalist – WordPress & Salesforce

About the role

LearnTastic is seeking a versatile Marketing Generalist who can move fluidly between website updates, email campaign execution, data analysis, and design creation. This role is ideal for a marketer with 1–3 years of hands‑on experience who wants to stay close to day‑to‑day execution while building a strategic foundation.

Key responsibilities

• Update and edit company websites in WordPress, including content, images, and basic layout changes.
• Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (Pardot), building emails, landing pages, forms, and automation workflows.
• Manage and update leads, records, and campaign data within Salesforce CRM.
• Design marketing collateral such as social graphics, one‑pagers, presentations, and email templates using Adobe Creative Suite.
• Create and format PowerPoint decks for sales, leadership, and internal communications.
• Monitor and report on website and campaign performance with Google Analytics.
• Assist with paid digital campaigns (Google Ads, social ads) including setup, monitoring, and reporting.
• Support broader marketing functions: content creation, brand consistency, sales‑enablement materials, internal communications, and event coordination.
• Collaborate with sales, leadership, and other departments to align marketing efforts with business goals.

Required profile

• 1–3 years of marketing experience (internships count).
• Hands‑on experience editing websites in WordPress.
• Working knowledge of Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot).
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong PowerPoint skills for creating clean, on‑brand decks.
• Familiarity with Google Analytics and Google Ads.
• Understanding of core marketing principles, including segmentation, content strategy, and basic SEO.
• Excellent attention to detail and ability to manage multiple projects simultaneously.

Required skills

• WordPress
• Salesforce CRM
• Salesforce Marketing Cloud Account Engagement (Pardot)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft PowerPoint
• Google Analytics
• Google Ads
• Basic HTML/CSS
• Elementor or similar page‑builder (nice‑to‑have)