Senior Data Analyst

About the role

We are looking for a strategic Senior Data Analyst to turn performance data into actionable business decisions for our fast‑growing content and marketing agency. This role goes beyond reporting; you will identify patterns, connect trends across platforms, and shape the way we measure success.

Key responsibilities

• Own performance tracking and reporting for all active client accounts.
• Monitor and analyse organic and paid metrics while keeping them clearly separated.
• Build real‑time dashboards that give visibility into client and campaign performance.
• Identify trends, performance gaps and growth opportunities across multiple platforms.
• Detect upsell opportunities and provide strategic recommendations based on data analysis.
• Monitor paid campaign performance daily and flag issues before they affect results.
• Translate complex data into clear, actionable insights for internal teams and clients.
• Develop and maintain scalable internal analytics systems and reporting workflows.
• Collaborate closely with strategists, media buyers, content teams and leadership.

Required profile

• Minimum 3 years of experience working with marketing, social media or performance analytics data.
• Strong knowledge of Meta Ads Manager, Google Analytics and YouTube Studio.
• Proven ability to build clean, organised dashboards using Google Sheets, Looker Studio or similar tools.
• Excellent written and verbal communication in English.
• Ability to manage multiple data streams and priorities in a fast‑paced environment.

Required skills

• Meta Ads Manager
• Google Analytics
• YouTube Studio
• Google Sheets
• Looker Studio